Content Marketing
With over 8 years of experience at high-growth technology firms, I have worked with customers ranging from small medical practices to federal agencies such as the Department of Defense and Fortune 500 firms like MetLife. Â
My strategic approach paired with tactical expertise delivers strong results, including greater brand awareness and higher conversion rates.Â
- Holistic content strategy
- Audience & Data-driven storytelling
- conversion-focused campaigns
Editorial Strategy & PlanningÂ
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Content calendars and distribution plans across all stages & ICPs
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Cohesive brand voice and messaging pillars
Content Audit & Positioning
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Content mapping to buyer journeys
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Competitor benchmarking
KPI & Metrics Development
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Performance tracking across all sales funnel stages
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Efficient reporting frameworksÂ
SEO & AI Search Optimization
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Optimized content for Google search and LLM citation
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Keyword research and analysis
Interviews & Network GrowthÂ
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Source building with internal and external experts
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In-depth interviews with industry leaders for written, audio and video content
Short & Long-form WritingÂ
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Conversion-focused copy on websites, ads and email campaigns
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Ebooks, white papers, blogs and guides for multi-campaign distributionÂ